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Popup ads? Good or bad?
Written by Michael Gersitz

In this day and age every site has popup ads. Do they work? Do they make you money? Can you save your time and just forget about them? I can honestly say that I barely ever click on the ads, yet people are spending millions of dollars buying popup ads on other peoples sites. The one that cracks me up the most is the one that says you're the 10,434,789 visitor to that website. Why would anyone care. And yet if you click on it to claim you prize, all you get is $10 off airfare to Zimbobway.

You stumble accross a popular site on the net, all of a sudden you are ambushed by at least 4 popup ads. The question is, if you were the owner of that site, would you keep them up if you were making money from them. You have worked so hard on your site, and to have it site there and make you money. What could be better right?

I disagree with the whole popup advertising scheme and beleive it will end by the year 2008. By that time, it will no longer be worth while to have popup banner advertising. Considering the fact that most browsers such as AOL and Mozilla have already built in pretty effecient popup bloackers, what is to say that in a couple years, IE and Netscape follow in there footsteps to please customers and sell more copys of their software.

Some testimonials from some users....

" Very annoying. Nope, never. I just close them instantly "
" I don't mind them, as long as there is only one per page, and they all open in the same window "
" My click is to fast to even give those wannabe popup ads a chance to load "

As you see, popup ads are not a good idea. All they do is annoy visitors and potential customers. However, us webmasters understand that it is okay to use no more than one per page. Then it is off to banner advertising, eh?


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Article Written By : Michael Gersitz
http://websitethinking.com
July 3rd, 2003