Facebook is one of the hottest developing social media sites that are available on the internet. Since its arrival in the online world, Facebook has come a long way and swept past its opponents in an authoritative way. The site was actually used as a social networking medium, but as time goes through, Facebook created new and unique features into its interface which grows the potential of the website in multiple ways.

Most of the youngsters are using Facebook as a complete medium for staying connected with their friends, sharing photos and also for other useful information. Gradually Facebook overtook almost all social media sites like nearest rival Orkut and started spreading its dominance all over the globe. People of all age groups get connected on Facebook for different reasons. One of the important factors that help Facebook to attract a number of people in a short time is the user-friendliness and the speed of the site.

In the meantime, Facebook originated from a social networking site and moved to a powerful social media marketing platform. Each and every person and most of the companies have started using Facebook for marketing their products and services and started getting positive results. As Facebook started becoming a significant online marketing platform, Facebook complement and introduced many new features to make it suitable for online marketing.

Today most of the companies use Facebook as their first preference for an online marketing platform, and Facebook has come up with a lot of progressive enhancements on the site. The introduction of Facebook pages has changed the face of social media marketing and companies and organizations are making use of Facebook Pages for marketing their products and services to the target people. The target audiences would probably be added as Fans for a remarkable page and this helps it much easier to advance or market a product or service.

Other than marketing a product or services to the target audience, Facebook is also used to increase traffic onto a website. Every day new and innovative Facebook marketing thoughts are being launched, making it more manageable for various types of businesses and organizations. We can use Facebook APIs to create customized Facebook Apps, which helps to market our products effectively through the Facebook platform.

With a Facebook App, we can also easily merge our website with the Facebook marketing program and market our services and products. This can be also used for several Facebook marketing campaigns such as Facebook Stores; Marketing deals and offers through Facebook etc. By marketing on Facebook, you can also monetize your Facebook profile and many companies have now used social networking for business in the last few years.