A social networking tool is the most apt method for online advertisements. One can establish his own identity with his own social links, by setting up a public or a semi-public profile. These days, it is commonly seen that one creates their own social networking script rather than using social script like Facebook, Twitter, etc which works similar to this. One major advantage of a social script is that it requires only a one-time payment and so it does not cost much. Online businessmen have started realizing the fact that each social community has its own advantages with impressive features, for which its popularity is increasing day by day. Due to these positive aspects of a social community script, a huge number of online merchants and web owners have recognized these scripts as a marketing technique for their products and services. With respect to their business, web site owners create their own community site.