Social media sentiment analysis is important for any brand to survive in modern-day competition and if you are wondering why such an analysis is important, then you need to check this article out thoroughly. The internet has evolved into the biggest market in the world and today, a brand or a company that does not have an online presence is deemed to be on the lower half customer affection. Social media analytics is what top managers and executives of firms follow these days to decide upon new marketing strategies and innovations in product developments. Customers need to be attended to and their concerns and needs should be well understood before providing a new service or upgrading or updating an existing one. The best way to achieve a response for a current product or service would be to include social media into your organization’s primary business designs. The reason is simple.…