The great success of online market places leads to the creation of virtual shopping malls. Virtual shopping malls are a single website where you can access all your favorite online shopping stores. The whole idea is to bring the wonderful shopping experience to touch away!

For few, shopping is just about discovering the best deals and purchasing but for some its entertainment or a place to hang out. It has always been an amusement to go to different shops and see what they have to sell.

Same as building an online store, custom applications are developed to create and design shopping malls of your imagination. These applications would give a 2D or 3D experience of a virtual shopping mall. The stores can be designed at your choice and joined with different brands. The stores have become more interactive that, there isn’t much difference in shopping online and actually getting into a store. Though our taste buds may not rise with the flavored smell from food courts or we may not touch a toy, a virtual shopping mall is still interesting.

As the websites transitioned form being a collection of pages to interactive places, the virtual shopping mall became a more interesting place to trade. The success of a virtual shopping mall or any multi-vendor shopping cart relies on how secure and customer-friendly the site is. An online scam has been reported from various parts of the world since the advent of online trading. So, more secure the website is, more would be the potential customers. There are 2D and 3D virtual shopping malls designed, however, if the user interface isn’t customer-friendly, the application will not be a success in the industry.

The customer requirements addressed while creating a virtual shopping mall is very much important. The application must run over the internet without consuming a huge bandwidth. More interactive the website is more would be the bandwidth consumed usually. It is a challenging requirement to accomplish. The requirement to install non-standard applications in order to run the website in its totality will affect the goodwill.

People need interactive customer-friendly, directly plugging and security verified websites to trade. They prefer it fast and consistent, without reloading each time a new area is entered.

The information provided about the product being sold plays a key role in online trading. The reliability of the product is usually established by a ranking system or through a feedback section on the website itself. Since the materials being sold are not tangible, this is the only way out. Buying stuff from a brand boutique rather than through a discount outlet would add value to the shopping experience by getting a unique piece.

Co-ordination of the various trading activities requires very complex computations and controls in place. To make sure accurate operation under a series of circumstances, loads, and extraordinary events, a tough computation is required. Security of the information being transferred is yet another concern to be addressed. It is important that the transactions are either completed or has no effect.

Identifying the trading requirements of the audience, designing a fine mechanism of negotiation and providing secure transaction services will pave the way to the success of online shopping stores.